We live in a visual culture so laden with camera images they are sewn into the very fabric of our lives. The average person in North America typically encounters more than a thousand a day. From pictures that bombard us on city streets, to those we see on social media, websites, tv, in print, to the ones we ourselves make, their ubiquity both reflects and shapes our world.
When photography emerged some two hundred years ago it joined painting and drawing as a more literal transcription of reality. The shutter opened and then it closed, a neutral action that left little room for inflection. The mechanical eye of the camera not only did not lie, it could not lie. It was literally incapable.
However, today we see the camera as an extension of the human eye. Like the human eye, in discriminates. In the hands of people, it pictures some things and excludes others. And what it pictures is done so in a certain way, for example lovingly, or with contempt. Photography is not neutrally observing culture, but actively participating in it. Over time this has broad impact on society, affecting our views on everything from history to psychology to science to politics to art.
Behind every camera, behind every photograph, lies a photographer. A photographer with a point of view, with attitudes and beliefs, with fears, hates, needs, wants and desires, of which viewers may be unaware, of which the photographer her or himself may be unaware. In written history as in the media, images are inflected by culture and personality. The photographer’s eye is contingent upon experience and intertwined with normative value judgments,
Consider the act of taking versus making pictures, a dichotomy that underscores a larger assumption about their intention and interpretation, i.e. where meaning is located. How we feel about them affects not only how we see them, but how we judge, interpret, and use them. Their omnipresence in our culture suggests their effect on us is deep and lasting, and perhaps insidious. “In America”, wrote Susan Sontag, “the photographer is not simply the person who records the past, but the one who invents it.”
The camera as both taker and maker of images? Observer and participant of culture? Documentary reporter and social engineer? These are intriguing, if contradictory ideas. A camera that simultaneously captures what we see and what we want to see? From a critical perspective this is an alluring paradox. For contemporary artists consciously inflecting images, it opens up a world of possibility.
Indeed, photography both reflects and shapes our world in an ongoing dialogue between what authentically originates from within a culture, and what is then fed back to that culture in the form of images; images that are acted upon and beget still more images, in an endless cycle of creation and dissolution. The further removed we become in the process, the closer we get to what Jean Baudrillard called the hyperreal, where representation gives way to simulation.
Digital photography has developed a vernacular of its own that differs from film-based photography; its immediacy mirrors the pace of contemporary life, it challenges our expectations of photographic truth in ways that conventional photography never could, and as a nonlinear process, it is truly postmodern, providing a multitude of vantage points from which to converge upon photographic meaning, intention and interpretation.
Further Reading:
John Berger, Ways of Seeing
Walter Benjamin, Art in the Age of Mechanical Reproduction
Roland Barthes, Camera Lucida
Susan Sontag, On Photography
Martha Rosler, On Documentary Photography
Abigail Solomon-Godeau, Inside/Out
Clive Scott, The Spoken Image
Andy Grundberg, Crisis of the Real
Bertrand Russell, Appearance and Reality